Yalla Falafel is a fast food delivery-only restaurant serving a variety of Middle Eastern dishes. The name of the company, containing the words "yalla" and "falafel", speaks for itself. That is why I created a typographic logo showing the qualities of these words. For the word "yalla" I chose the typeface that gives the feeling of quickness. For the word “falafel” I chose the typeface with “crunchy” edges. I also rounded the ends and scattered the letters in the word, as the falafel would roll in different directions on the plate. For the colors I chose the colors of falafel and added a bright red to give the brand a "quick" feel and stimulate the appetite.